Who I am
I’m a seasoned, award-winning problem solver and creative thinker – a passionate leader with a proven track record for translating complex ideas in to successful products and campaigns. I’ve managed and motivated interdisciplinary teams, both as an in-house director and agency owner. I’ve worn every hat on the rack and am a “roll up your sleeves and get your hands dirty” type of guy.
I have a curiosity of new technology and processes – exploring ways of using them to create better experiences. I’m driven to simplify the abstract – and make it fun along the way.
I’ve also worked with some pretty cool brands, including Red Bull, CBS, Honeywell, BMW, DC Shoes, Time Warner, Mazda and MGM.
15 Years of Strategy, UI/UX and Design Experience.
Red Bull
Working with a group of international partners I lead the UX/Design teams to re-think Red Bull’s global digital presence. With over 40 previous Red Bull digital projects under our belt, the company chose us to partner with Sapient (Munich) as well as their seasoned internal digital teams in the US and Austria to consolidate their individual digital properties into a robust digital portal.
Renwell
I worked with Renwell’s internal leadership team to redefine their brand as a leader in Salesforce Software Development
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. The engagement entailed in-depth branding exercises to define who they are, creating detailed visual brand guidelines, user journey strategy and design.
IndyCar
IndyCar was at a crossroads…after years of declining viewership and falling behind it’s competition they sought fresh ways to re-energize the brand and attract new fans. Myself and my team researched and defined their existing and potential audiences and created a digital experience to encompass the excitement and power of IndyCar.
